BRC Bytes

Explore a curated collection of insights and updates from diverse sectors. Stay informed with the latest trends and developments shaping the future.

Deep Insight. Data-Backed.
Founder-First.

At Basic Roots, we don’t just advise founders — we help shape how the ecosystem thinks. Our sector playbooks are known for their sharp insight, real benchmarks, and founder-friendly clarity with real GTM playbooks, market maps, and investor-grade analysis

The Clean Eating Revolution

Stirring Spaces: India's Home and Lifestyle Story Unfolds

The Scoop on India's Ice Cream Revolution

Swipe, Scroll, Borrow: Mapping India’s BNPL Inflection Point

India’s Unexpected Sports Craze — Pickleball

India’s Perfume Industry- A Fragrant Revolution

Chips & Capital: The Investment Landscape of Indian Semiconductors

The Mattress Revolution: Reinventing The Way India Sleeps

Beyond the Bean: A Deep-Dive into the Indian Coffee Sector

Athleisure: The Trend that's here to stay

SpaceTech: Exploring the Final Frontier

Evolving Landscape of Insurance

Carbon Management: Opportunity and Impact

Quantum Computing: Outlook

Power of Play: The Growing Gaming Market

Rise Of Streetwear & HYPE

Analyzing the Indian EV Supply Chain

Understanding the Animal-Free Dairy Protein Market

Decoding DevOps

Indian Drone Market: A Deep Dive

Green Hydrogen: Powering the Future

Indian Luggage Industry: Going Places

Navigating Compliance: Understanding Reg-Tech

BRC Bits

In this section, we explore individual companies that have achieved remarkable growth and scale, analyzing the strategies and innovations behind their success.

Taco Talk on California Burritos

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Hariom Khemka

Analyst

Hariom began his career as a summer intern at Basic Roots in 2022 and transitioned to a full-time analyst in 2023. He holds a Bachelor of Arts in Economics from Krea University. During his undergraduate years, he gained experience working at various social service startups, focusing on business growth. 

Passionate about the ever-evolving consumer sector, he is constantly seeking innovative and exciting ideas. Besides work, Hariom is a passionate football fan who enjoys listening to true crime podcasts and collecting vinyl records.